As an online entrepreneur, you know that getting your Facebook fans to interact with your brand can be a rather difficult process. Now, to make matters even worse for online marketers, Facebook has introduced their latest “innovation”, EdgeRank – and it’s making marketers want to throw up their hands in disgust.

If you’ve never heard of EdgeRank, here’s the scoop: EdgeRank uses a pretty basic formula to determine which users should be exposed to certain status updates. EdgeRank is determined according to the affinity between you and a user (your relationship), the interactions (“likes” and comments) and time.

Let’s say you interact with your friend on Facebook almost daily – according to EdgeRank, you’ll always be able to see their status updates in your NewsFeed, because they assume that information will be important to you. If, however, you haven’t posted on a friend’s wall since 2005, you won’t see any of their status updates in your NewsFeed.

So what does this mean for online marketers? Simple: if Facebook deems your Fan Page’s updates irrelevant to your Facebook fans, they won’t see your updates in their NewsFeeds.

That is just unacceptable.

So how can you beat Facebook Edge Rank at its own game?

Simple: use these easy tips!

Be sure to post status updates that encourage interaction. While thought-provoking posts are always good, I recommend using surveys to get your Facebook fans going. People love expressing their opinions, and a survey is a great way to tap into that desire.

Post plenty of photos and videos to improve your Edge Rank.

Post links to articles, videos and other websites that prompt your fans to take action. Always let your fans know why your posting the link, and encourage them to share their opinions on the article, video or website in your comments section.

Don’t let Edge Rank take a bite out of your Facebook marketing – use these strategies to ensure that your updates are showing up in your fans’ News Feeds!
BY: Carol Minarcik